• Own the vertical strategy - Build and execute the go-to-market plan for Banking & Financial Services, aligned with Fingerprint’s growth goals and enterprise sales priorities. • Be the industry voice - Develop and articulate a compelling POV on identity, fraud, and risk prevention in financial services; become a trusted internal and external subject-matter expert. • Create high-impact content - Write and direct thought leadership pieces, customer stories, web copy, presentations, and campaigns tailored to the BFSI audience. • Elevate Fingerprint’s visibility - Represent the brand at major industry events and conferences; identify speaking, sponsorship, and partnership opportunities that build credibility. • Fuel demand and enable sales - Partner with Demand Gen and Sales to design campaigns, ABM initiatives, and enablement materials that accelerate pipeline within target accounts. • Translate product innovation into business value - Work cross-functionally with Product Marketing to align messaging and launches with the challenges and priorities of enterprise financial institutions. • Track market and competitive trends - Stay ahead of shifts in fraud, risk, payments, and authentication landscapes to refine positioning and ensure Fingerprint remains top of mind. • Establish processes and best practices for industry marketing