• Own and optimize our core GTM systems and data stack (Salesforce, HubSpot, Gong, Apollo, Clay, LeanData, and related tools) to enable seamless workflows across Sales, Marketing, and Customer Success. • Partner with GTM leaders to design and manage key operational processes, including forecasting, pipeline reviews, territory design, comp planning, lead routing, and attribution. • Build and maintain standardized dashboards and analytics that provide real-time visibility into pipeline health, pacing, conversion rates, and sales efficiency metrics (Magic Number, Sales Efficiency Ratio, etc.). • Drive data integrity, hygiene, and process enforcement to ensure confidence in our reporting and board-level metrics. • Support Sales Development operations, optimizing prospecting workflows, scoring, and routing to maximize meeting generation. • Collaborate closely with Marketing and Partnership teams to improve campaign measurement, funnel reporting, and attribution. • Partner with Customer Success to enhance renewal visibility, expansion tracking, and NRR reporting. • Serve as a trusted advisor to the CRO and GTM leaders, delivering actionable insights that inform decisions, improve forecasting accuracy, and drive cross-functional alignment. • Continuously evaluate and implement process improvements that increase efficiency and help scale Embrace’s revenue engine from $10M to $50M+.