• The Digital Acquisition Marketing Specialist is responsible for managing Golden Hippo’s campaigns and ad creatives on multiple platforms including but not limited to: Taboola, Outbrain, Meta, Google Ads, and others. • This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns. • This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end. • Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and CAC goals, while maintaining or growing spend without sacrificing ROAS. • Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages in order to optimize for brand KPIs. • Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins. • Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates. • Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization. • Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention. • Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.