• Consistently achieve sales goals by winning new business/ adoptions and increasing sales within existing accounts (upselling and cross selling) within assigned territory • Develop and maintain strong understanding of VHL products, territory, market and the specific needs of customers • Successfully use consultative selling and active listening skills to win business opportunities and align product offerings with customer needs • Effectively and strategically manage and map territory, develop successful account penetration strategies and employ “smart selling” techniques • Prepare and present persuasive and targeted sales and training presentations for both print and digital programs • Strategically establish and maintain strong relationships with educators, administrators, current and potential customers • Participate in national sales meetings, networking events, conferences and on-site team meetings • Proactively identifies and follows up on new business opportunities as well as routinely follows up with customers to ensure that issues are satisfactorily resolved • Effectively collaborates with internal team members and stakeholders including Sales, Development and Marketing • Uncovers and attends networking and sponsorship events to increase contacts and build brand awareness. • Collaborate with Contracts and Proposals team