• Assist in the execution and optimization of digital acquisition campaigns across digital media channels. • Lead creative trafficking and asset management processes with internal and external partners to ensure timely and accurate delivery. • Support daily, weekly, and monthly performance reporting, analyzing KPIs to identify trends, insights, and optimization opportunities. • Partner closely with the Media Manager on budget pacing, forecasting, and spend recommendations. • Collaborate with internal teams to drive alignment on campaign goals, testing, and measurement. • Work with third-party vendors and platforms to ensure campaign efficiency and proper attribution. • Maintain accuracy in campaign setup and tracking using Appsflyer and other MMP tools. • Conduct A/B testing across creatives and audiences to improve CPA’s and drive incremental performance gains.