• Own and evolve Runpod's core positioning, messaging hierarchy, and value propositions across all customer touchpoints. • Develop messaging that differentiates Runpod in the market and clearly articulates our technical and experience advantages. • Create and maintain a messaging framework that balances technical depth with accessibility for business decision-makers. • Partner with brand and demand gen teams to ensure messaging consistency across all channels (web, docs, sales, community). • Own the creation of long-form, technical content that educates prospects and accelerates buying decisions—including comparison guides, technical explainers, ROI frameworks, use case deep-dives, architecture guides, and competitive analyses. • Develop and execute an SEO/GEO-driven content strategy that captures high-intent search traffic, ranks for critical buying keywords, and drives qualified inbound pipeline. • Analyze content performance (engagement, conversion, pipeline influence, organic traffic, keyword rankings) and iterate on formats, topics, and distribution strategies. • Build a repeatable, AI-assisted content creation process that can scale as the team grows, including templates, briefs, and quality standards. • Lead GTM strategy for all major product launches, pricing changes, and market expansions, from concept through launch and post-launch optimization. • Drive cross-functional alignment across product, marketing, and sales to ensure coordinated, high-impact launches. • Own competitive intelligence: track the neocloud market landscape, synthesize insights, and translate them into actionable GTM strategies and content. • Develop customer evidence programs (case studies, testimonials, reference customers) that build credibility and de-risk buyer decisions. • Conduct customer research (interviews, surveys, win/loss analysis) to understand buyer motivations, decision criteria, pain points, and objections. • Synthesize product usage data, customer feedback, and market signals to inform messaging, positioning, content strategy, and product prioritization. • Serve as the voice of the customer in internal strategy discussions, ensuring GTM and content decisions are grounded in real customer needs and market dynamics. • Establish the product marketing and content function at Runpod: build processes, templates, and systems that scale as the company and team grow.