• Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms • Lead the conceptualization and creation of high-converting ad creative, including both video and static ads - for always-on and seasonal campaigns, plus product launches • Analyze creative performance data and iterate on campaigns for optimal ROAS • Create compelling narratives around health optimization, peak performance, and wellness that comply with regulatory requirements • Develop and maintain brand consistency across channels while allowing for platform-specific creative adaptations • Provide clear direction to designers, editors, and other in-house creatives • Collaborate cross-functionally across the marketing, product, clinical, and compliance teams • Manage relationships and workflows with external creative agencies and freelance talent • Present creative concepts and performance metrics to executive leadership and stakeholders • Help foster a culture of creative excellence and continuous learning • Oversee end-to-end creative production processes from concept to launch • Manage multiple creative projects simultaneously while ensuring timely delivery and quality standards • Develop templates and repeatable creative constructs • Ensure all creative assets meet platform specifications and compliance requirements • Leverage AI ad creation platforms to produce and iterate creative at scale • Stay current with category and cultural trends that could inform new work • Regularly report on ad results and effectiveness • Use data insights to inform creative strategy and identify opportunities for improvement • A/B test creative elements including messaging, visuals, CTAs, and formats • Stay current with platform algorithm changes and creative best practices