• Own and actively build, test, and evolve the company’s product and solution positioning—turning strategy into clear sales talk tracks, pitch narratives, and proof points that work in live deals. • Create and scale an AI-driven content and messaging engine across the buyer journey—writing executive narratives, product stories, sales decks, and enablement assets that directly support pipeline and revenue. • Define and drive go-to-market strategy for product launches, new segments, and key initiatives, partnering closely with Sales, Product, Enablement, and Growth Marketing to ensure alignment, consistency, and impact. • Translate complex product capabilities into clear, persuasive narratives that resonate with enterprise buyers (CFOs, CIOs, GCs, and legal ops leaders) and accelerate sales cycles. • Serve as the owner of all core messaging assets — including pitch decks, battlecards, solution briefs, demo narratives — ensuring consistency, clarity, and relevance across functions and channels. • Act as a direct extension of the Sales team—supporting priority deals with custom narratives, decks, ROI framing, and 1:1 enablement as needed. • Manage a small high-performing team, while personally owning and delivering critical messaging, enablement, and narrative assets. • Build and produce a performance-driven content engine across high-impact decks, and talk tracks, website, social media, paid campaigns, live events, and webinars, leveraging AI tools and automation platforms to accelerate content production, personalization, and campaign iteration at scale. • Operationalize feedback loops by embedding product marketing into win/loss analysis, pipeline reviews, field interviews, and customer research to drive ongoing refinement of positioning and strategy. • Act as a key voice in competitive strategy, customer segmentation, and persona development, using insights to influence product roadmap, campaign focus, and market expansion priorities. • Serve as the internal expert for sales and product on our buyer, product roadmap, competitive positioning, and more – you will be the trusted resource. • Be proactive in identifying and delivering must-win market opportunities, breakthrough content, owned data. • Build strong relationships with customers to conduct research, learn feedback, build market advocates. • Build an insights engine to educate the business on market momentum, customer insights, competitive updates, and more. • Represent the voice of the market at the leadership table, advocating for customer needs and ensuring our messaging aligns with business goals, market dynamics, and growth strategy. • Perform other duties as assigned to support departmental and company objectives.