• Campaign Impact Analysis: Quantify and communicate the effectiveness of multi-channel brand and integrated marketing campaigns using advanced analytical methodologies. • Cross-Functional Collaboration: Partner closely with brand marketing, media, CRM, creative performance, product marketing, finance, trading, and analytics teams to align campaign performance metrics with acquisition, conversion, and player engagement KPIs. • Strategic Insights Development: Translate historical performance data into actionable insights that shape future campaign strategy, budgeting decisions, and channel mix optimizations • Marketing Forecasting & Planning: Collaborate on pre-campaign forecasting and post-campaign reviews, leveraging predictive analytics and modeling techniques to anticipate campaign outcomes. • Performance Storytelling: Create and deliver high-impact dashboards and reporting using tools like Tableau and SQL that consolidate marketing performance into a clear, strategic narrative for leadership and stakeholders. • Integrated Measurement: Connect upper-funnel brand marketing results to downstream outcomes such as acquisition cost, incremental revenue, lifetime value, and trading impact. • Product Marketing Performance Reporting: Design reporting frameworks and dashboards that measure the impact of go-to-market product launches, feature adoption, customer engagement, and retention. Deliver actionable insights that inform feature-level growth strategies