• Engage with consumers using education, passion and authenticity • Ability to develop, write and curate content that is on brand strategy to inform and shape opinions • Connect with consumers to drive positive brand perception and lead purchase • Have a comprehensive understanding on brand and category, with a drive to develop their knowledge event further • Regularly complete digital training for market brand and programs as directed • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards • Follow Responsible Server Guidelines and report Guideline violations • Take digital event photos and contribute to markets social media account • Understand how Diageo brand differs from competitors and report on competitive activity in market • Maintain appropriate appearance for consumer engagement • Follow company policy and procedures