• Manage customer accounts and content production timelines, using content calendars to meet deadlines. • Ideate content topics that support customer objectives and create top-quality content. • Work with freelance writers to plan and organize the production of high-quality, SEO-optimized content, including blog posts and web copy. Provide editorial direction and feedback to ensure customer satisfaction. • Maintain proactive communication with customers, understanding their business goals, applying content marketing best practices, and explaining SEO strategies and results in a non-technical manner. • Analyze competitors' websites and content strategies to identify opportunities to help our customers stay ahead in search rankings. • Create in-depth writers’ briefs that follow SEO best practices and provide guidance to writers. • Write quality content in accordance with customer brand guidelines to ensure consistency in messaging, tone, and styles. • Optimize existing website content for search, ensuring that it is SEO-friendly and aligns with the latest SEO best practices. • Attend cross-departmental meetings and customer meetings to ensure alignment on content strategy. • Monitor and strive for a reduction in revision rates as a measure of customer satisfaction and content effectiveness.