• Achieve monthly sales budget • Manage accurate forecast for responsible territory and channel • Effectively execute a basket selling approach to become sole/primary supplier within our served product categories • Maintain a detailed understanding of current and potential market share as well as competitive position within the territory • Develop and maintain relationships with key decision makers and influencers within key customers • Test tooling and equipment to both potential and existing customers • Create strategies to gain market share • Monitor consistency of diamond tool and equipment performance, escalate findings to Product Market Management team • Address customer issues (internal and external) in a timely manner