Zeta Global

We deliver better experiences for consumers and better results for your brand.

Director, Programmatic Activation

DirectorDirectorFull TimeRemoteTeam 1,001-5,000Since 2007H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

107 days ago

Salary

$110K - $140K / year

5 yrs expEnglish

Job Description

• Deploy and optimize DSP budgets across programmatic channels, delivering market-leading performance for your campaign portfolio. • Oversee a team of traders to drive performance, accuracy, and accountability at scale. • Partner with Client Success and Analytics teams to align client needs with our media approach. • Ensure minimal errors in tagging, targeting, and pacing. • Consistently exceed campaign objectives while identifying margin expansion opportunities. • Provide clear optimization notes and forward-looking guidance to internal and client partners. • Master internal systems and tools for order management and internal communications.

Job Requirements

  • 5+ years of hands-on experience with a major DSP, such as Xandr, DV360, The Trade Desk, Viant, Yahoo, or Amazon DSP
  • Management experience in a programmatic media role
  • Knowledge of CM360, rich media vendors, site pixels, and web debugging tools
  • Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention
  • Demonstrated track record of effectively optimizing to goals
  • Deep knowledge of auction mechanics, supply, and the broader programmatic ecosystem
  • Demonstrated analytical ability and an extreme attention to detail
  • High proficiency in MS Excel

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

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