• Lead and empower multiple engineering teams to build and optimize acquisition and engagement experiences across web and mobile. • Own key funnel outcomes, including organic traffic, return visits, and conversion from visitor to active user. • Partner with Product, Design, Analytics, and Marketing to design, test, and scale data-driven experiments. • Provide architectural guidance and participate in design reviews, code discussions, and critical technical decisions. • Build and extend reusable front-end components and CMS-integrated systems for content-driven growth. • Expand Kraken’s reach through SEO improvements, web performance optimization, and new discovery channels. • Uphold engineering excellence in performance, reliability, and accessibility across all initiatives. • Coach engineers and managers to operate with autonomy, clarity, and accountability in a distributed environment.