Railsware Product Studio is great at building products. Happy customers can prove that.

PR Consultant

Public RelationsPublic RelationsContractRemoteTeam 201-500Since 2007H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

109 days ago

Salary

Not specified

English

Job Description

• Develop and execute a comprehensive hard launch strategy by reviewing existing materials, running a multi-channel launch campaign (PR, content, partnerships, paid), building a clear timeline with milestones, and defining success metrics with a tracking plan • Plan and run PR activities before and after product feature launches, ensuring maximum visibility and strong media engagement • Achieve KPIs, including measurable signup growth, increased MRR/revenue, stronger brand awareness and engagement, and establishing a sustainable foundation for long-term growth • Partner closely with Product Marketing team to align messaging and identify PR opportunities • Continuously monitor, analyze, and report on PR performance, media coverage, and opportunities for improvement

Job Requirements

Proven PR experience in digital products, ideally in high-growth B2B tech, SaaS, or agency within the US market
Hands-on experience with B2B SaaS go-to-market strategies
Strong media relations in the US market with established media contacts
Deep understanding of local marketing dynamics, media landscape, and buyer behavior
Proven success running product launches that drive engagement, adoption, and revenue
Strategic planning combined with hands-on execution
Ability to quickly understand and articulate technical products
Data-driven mindset with a strong focus on KPIs and measurable outcomes
Demonstrable SaaS launch experience with quantitative results
Portfolio showcasing signup growth, MRR increase, or similar performance metrics.