• Build and execute outbound lead generation campaigns across multiple channels (email, LinkedIn, phone, events) • Design and implement AI-powered automation to scale prospecting efforts while maintaining quality • Research and identify target accounts and key decision-makers • Craft personalized outreach sequences that resonate with mission-focused prospects • Qualify leads based on defined criteria and book initial discovery meetings for the sales team • Maintain accurate pipeline data in Salesforce and track campaign performance metrics • Experiment with new channels, messaging, and tools to continuously improve conversion rates • Collaborate with sales and marketing to refine lead qualification criteria and messaging based on what converts