• Lead the design, implementation, and optimization of AI-driven tools, automations, and processes across the marketing department. • Ensure that our marketing organization leverages AI safely, efficiently, and creatively — from campaign automation to content production and analytics. • Serve as an internal consultant to campaign engineers, content creators, and demand-gen leads. • Train and support marketing teams on AI best practices and responsible adoption. • Measure impact/ROI of AI tools; continuously monitor and optimize automation performance and ROI. • Evaluate when we should automate ourselves in tools such as Make.com versus getting an AI marketing tool such as Tofu, Regie.ai, etc. • Build and maintain automations across systems using automation platforms such as Make.com, n8n, Workato, etc. • Design API-driven integrations between AI platforms and existing MarTech stack, keeping attribution in mind. • Develop prompt libraries, fine-tuned models, and reusable automation templates.