• Partner with the Vice President of Pricing and Packaging, Product leadership, and GMs to assess monetization potential for new product innovations and investments. • Drive customer willingness-to-pay, market, and competitive research to inform pricing and value strategy. • Build monetization inputs and scenarios into product business cases, pitches and investment reviews. • Translate insights into monetization proposals—pricing models, value metrics, and packaging strategies. • Collaborate with Product, Finance, and GMs to prioritize initiatives based on monetization opportunity and strategic fit. • Drive monetization strategies into actionable commercialization and go-to-market plans. • Partner with GTM, RevOps, and Product Marketing to ensure operational readiness, enablement, and consistent offer delivery. • Support creation of launch playbooks, readiness assessments, and post-launch analysis to optimize monetization outcomes. • Provide monetization insights and financial modeling to strengthen product pitches and investment decisions. • Support executive and cross-functional reviews with data-driven recommendations and clear storytelling. • Analyze pricing performance and run monetization experiments to improve realization, adoption, and retention. • Deliver actionable insights and recommendations to drive continuous optimization.