• Lead and oversee research strategies and analysis for multiple client accounts, with specialized expertise in social media trends and conversations • Manage a team dedicated to monitoring online discussions, identifying emerging trends, and analyzing conversation patterns across social platforms • Identify creators who could be a fit for potential campaigns • Develop comprehensive trend reports that translate social listening insights into strategic recommendations for clients • Provide expert guidance on incorporating research insights into broader client programs and campaigns • Stay at the forefront of research tools, methodologies, and platform-specific analytics to ensure cutting-edge approaches • Build and maintain strong client relationships through presentations, strategic meetings, and responsive support • Lead and mentor the social listening team, facilitating professional development and ensuring high-quality analytical output • Collaborate with cross-functional teams to ensure social listening insights inform content creation, campaign strategy, and broader client goals • Identify creator talent that could be a fit for campaigns or Vocal partners • Lead on the development of our local sourcing and talent identification • Identify the latest social media tactics and trends happening online