• Develop effective digital marketing plans to drive our products/services awareness that align with the company's business needs. • Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts. • Lead paid social media strategies & campaigns (LinkedIn, Facebook & Instagram) and identify opportunities to leverage emerging platforms. • Manage email campaigns, including segmentation strategies & automation pieces. • Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs. • Design, build, and maintain our social media presence. • Design and manage Social media and digital marketing Advertising campaigns, and implement social media strategy to align with business goals. • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).