• Develop and execute a sales strategy to drive growth across enterprise health systems, including Integrated Delivery Networks (IDNs) and large hospital networks • Build and manage executive-level relationships with C-Suite leaders, surgeons, OR directors, IT teams, biomedical engineers, and administrators • Consistently achieve and exceed quota through disciplined pipeline management and enterprise sales execution • Lead negotiations, Request for Proposals (RFPs), and contract structuring for multi-million dollar system-wide deals • Partner cross-functionally with marketing, product, R&D, and customer success to accelerate adoption and ensure customer success • Represent Apella externally with credibility and passion, serving as a trusted advisor to customers and stakeholders • Contribute to revenue forecasting, territory planning, and scalable sales processes to support sustained growth