• Own MDpanel’s national demand generation and lead acquisition strategy across IME, QME, and related markets. • Define buyer personas, segmentation, and multi-channel acquisition plans. • Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals. • Manage budget allocation across paid media, events, and content programs. • Build and optimize integrated demand gen campaigns across paid social, search, SEO/SEM, email automation, and content marketing. • Produce outbound and inbound marketing assets. • Manage list segmentation, lead scoring, routing, and automation workflows in CRM/marketing automation systems. • Define and track MQL, SQL, CPL, CAC, and pipeline contribution metrics. • Analyze channel performance and run A/B tests to improve lead and pipeline conversion rates. • Build dashboards and deliver monthly and quarterly performance reviews to leadership. • Partner with SDR, Sales, Provider Relations, and Physician Recruiting to support acquisition initiatives.