• Own all primary KPIs: CVR, AOV, RPV, site speed, funnel performance, bounce rate. • Conduct UX, performance, and technical audits — driving improvements end to end. • Build, prioritize, and execute the Ecommerce feature roadmap. • Oversee Shopify Plus storefront operations and ensure site stability + accuracy. • Partner with CRO agency to manage test pipeline from strategy → dev → QA → launch → insights. • Oversee all Shopify Plus integrations, apps, and tech stack health. • Manage dev agency in sprint planning, backlog management, ticketing, QA, and releases. • Ensure analytics accuracy across events, funnels, and dashboards (GA4). • Troubleshoot platform issues and support technical decision-making (basic HTML/CSS is a plus). • Manage merchandising strategy: collections, navigation, bundling, search, and sorting. • Oversee PDP optimization and accuracy of product listing details. • Lead the product launch process, ensuring assets, specs, and content are flawless. • Collaborate with VAs for listing updates — owning QA and process improvement. • Partner with Marketing & Creative to translate campaigns into high-converting onsite experiences. • Work with SEO team to align technical and content updates with search growth initiatives. • Collaborate with Product & Operations on flawless launches and promotional planning. • Act as a key connector between CRO, development, creative, and leadership teams. • Monitor GA4 dashboards, interpret trends, and identify revenue opportunities. • Present weekly insights and actionable recommendations to leadership. • Document CRO learnings and turn insights into scalable frameworks.