• Create and execute bold, creative campaigns. From scroll-stopping social content and clever paid activations to integrated brand moments that make people want to engage, share, and buy from Upwind. • Write and create. Produce compelling written content like social posts, email copy, landing pages, newsletters, campaign taglines, and creative briefs. • Own the production and rollout of content. Partner with design, product marketing, and demand teams to concept, brief, and launch new pieces like: interactive web content, video, social posts, email series, mini-campaigns and brand moments. • Turn insights into creative opportunities. Use audience signals, buying intent, pop culture and trend data to inspire new experiments, creative hooks, and unconventional activations. • Collaborate cross-functionally to make ideas happen. Work hand-in-hand with Product Marketing, Field Marketing, and Sales to turn GTM initiatives into fresh campaigns, programs, and creative assets that drive measurable impact. • Inject creativity into paid media. Not by simply managing ads, but by inventing the creative angles, storylines, and concepts that make our paid campaigns stand out in the feed. • Keep our brand top of mind. Ensure our organic and paid storytelling feels cohesive, modern, and alive, no recycled content, no safe ideas. You’ll constantly test, learn, and iterate.