• Manage the end-to-end execution of sold branded content campaigns across formats and channels, including social, articles, and video • Write clear, engaging, and on-brand copy tailored to platform and audience • Manage production timelines and creative resources (designers, video producers, creators) • Work closely with Client Success Managers to deliver on-brand messaging and address client feedback as necessary • Support the planning, launch, and optimization of paid social campaigns across platforms including Meta, YouTube, and TikTok, including hands-on campaign setup and management in ad manager tools, in partnership with the Senior Director of Branded Content, who maintains final ownership of strategy and performance • Test and iterate on social content and ad formats to help evolve branded content offerings and bring new content solutions to clients • Collaborate with the social team on new sellable franchises and series • Collaborate with the Research team to test select content through effectiveness studies and apply learnings to future campaigns