• Lead the development of pricing strategies for all of Instacart’s product offerings to maximize retailer success and support Instacart's business objectives • Design and iteratively optimize scalable pricing and packaging frameworks tailored to diverse retailer segments and geographies • Partner with Product and R&D teams to define pricing models for new products and features, ensuring alignment with retailer value and business requirements • Conduct competitive benchmarking and market research to continually refine pricing strategies and address retailer needs effectively • Implement and oversee go-to-market pricing strategies, including approval processes, discounting policies, and deal desk frameworks for retailer-focused offerings • Collaborate with Finance and Revenue Operations teams to model pricing scenarios, validate assumptions, and assess the financial impact of pricing decisions • Drive experimentation, A/B testing, and pricing pilots to validate hypotheses and identify improvements across the pricing lifecycle • Develop sales-enablement materials to ensure revenue teams can confidently articulate the value proposition of Instacart’s pricing and packaging strategies • Lead retailer-focused pricing governance forums to ensure consistent and transparent decision-making around pricing initiatives • Partner with Sales Operations to report on pricing performance metrics such as win rates, ARPU, attach rates, and retention, identifying actionable insights to enhance pricing outcomes