• Define and lead the GTM strategy for Instacart’s AI-driven solutions, coordinating cross-functional efforts to maximize adoption and impact. • Partner with Product and R&D teams to translate technical capabilities into compelling retailer offerings and packaging strategies. • Develop tailored commercialization plans for key solution areas: consumer experiences, ecommerce analytics, and enhanced ecomm operations. • Conduct market and industry research to identify areas for innovation and ensure solutions remain competitive, scalable, and aligned with retailer needs. • Work closely with Marketing to articulate the value proposition for AI Solutions and develop compelling narratives for communication to retailers. • Establish frameworks for launching new products in partnership with finance and pricing leads, including product positioning, pricing strategies, and retailer onboarding. • Partner with Sales teams to drive alignment on AI-specific sales strategies, including developing enablement materials and training programs. • Collaborate with Finance and Revenue Operations to model profitability and ROI associated with AI solutions, defining success metrics for all solution launches. • Lead experimentation and pilot programs to validate the effectiveness of AI-powered products and iterate based on retailer feedback and performance metrics. • Represent AI Solutions in cross-functional governance and planning forums, facilitating consistent and transparent decision-making across product and GTM teams.