• Serve as the specialist for executing B2C digital touchpoints/audiences and marketing automation • Provide thought leadership and digital best practices to the overall marketing team around campaign communications, audience targeting through digital channels. • Manage daily operations of our primary Paid Digital Performance Agency. • Serve as the digital liaison in campaign creative meetings, translating platform insights into actionable creative direction. • Oversee hyperlocal marketing agencies, including campaign execution, budget tracking, and performance reporting. • Onboard and test new agencies and support digital channel testing and new channel expansion strategy and deployment. • Create and maintain GA4-based and campaign performance dashboards, assessing KPIs and ROI reports for leadership. • Prepare campaign calendar, deployment, overviews and optimization/best practice summaries across Direct Mail, Email, and SMS/MMS. • Manage paid media budgets, including PO creation, pacing, and in-platform budget tracking. • Support CRM campaign operations including list management, deployment, and automation setup. • Maintain marketing phone number assignments and update DNM/DNC files for print partners. • Validate client incentive requests and returns via CRM and coordinate with fulfillment vendors and center staff. • Work with copywriter and designer to develop and deploy manual email and SMS/MMS campaigns using approved assets and lists. • Coordinate UAT testing, validate campaign accuracy, and resolve reporting inconsistencies. • Collaborate with the digital team to manage URLs, QR codes, and landing page updates. • Participate in roundtables and workshops to enhance customer experience touchpoints. • Build, test, and deploy email marketing campaigns using ClickDimensions CRM. • Responsible for optimizing the platform, creating and managing email campaigns, audience development and segmentation, customer journey design, and implementation. • Own standard digital reporting, monitor website and digital channel performance, analyze trends – providing analytic reporting from digital channels with insights and recommendations to key internal stakeholders. • Support paid media campaign execution, turning concept into an integrated digital marketing campaigns that meet business goals and objectives.