• Create daily social content across LinkedIn and Meta that tells the Digitail story through customer voices, product innovation, and thought leadership. • Film and edit short-form videos using tools like Riverside, Descript, and CapCut; transform interviews and long-form videos into punchy social clips, reels, and carousels. • Interview veterinarians, practice managers, and tech-forward clinics to produce authentic, emotionally engaging stories from the front lines of animal care. • Work closely with marketing leadership to turn company milestones, product updates, and events into high-performing social moments. • Build and manage Digitail’s voice across LinkedIn, Instagram, Facebook, and emerging channels (e.g. TikTok or YouTube Shorts). • Develop content calendars and creative campaigns that balance education, humor, and thought leadership. • Monitor engagement trends and adapt content strategies to optimize reach, engagement, and share of voice. • Slice, remix, and repurpose existing video and podcast content into platform-native formats. • Travel to U.S. veterinary conferences, trade shows, and customer sites to film on-location interviews, capture event highlights, and produce 'real world' storytelling moments. • Partner with our event marketing and customer success teams to ensure the Digitail brand shows up authentically and memorably wherever we go. • Collaborate with agency partners and freelancers on larger shoots and paid social campaigns. • Experiment with new content formats and viral hooks to make Digitail stand out in the B2B veterinary space. • Partner with the broader marketing team to ideate campaigns that integrate social, events, and customer advocacy. • Track performance metrics and continuously optimize for growth, engagement, and pipeline influence.