• Own and scale demand generation across key channels (e.g., search, social, partnerships, launches, and experiments). • Improve conversion from self-serve users to activated/sales-assisted opportunities (lifecycle messaging, activation loops, proof points). • Build customer-facing assets (e.g., case studies) by coordinating with customers and internal stakeholders. • Run experiments end-to-end: hypotheses, execution, measurement, iteration, and channel-level ROI evaluation. • Coordinate with external partners/vendors (e.g., SEO support) and hold performance/accountability. • Build scalable workflows using automation/AI tools to increase speed and output.