• Communicating the true value of our veterinary diagnostic and technology products and services • Create drive and secure strategic customer partnerships with laboratory, government, veterinary and producer customers • Maintain a high level of collaboration with Commercial Management and Line of Business partners • Lead the efforts to close incremental new IDEXX Bovine, Swine and Poultry Diagnostics business in your sales territory • Lead expanding diagnostic utilization with targeted large Bovine, Swine and Poultry Producers • Up selling and cross selling the IDEXX diagnostic portfolio to current Diagnostic customers • Increasing diagnostic utilization with Laboratory, Producer and Veterinarian customers who service livestock • Acquiring new Veterinarian, Laboratory and Producer customers • Evaluate, develop and prioritize an account list across your territory • Develop and maintain sales plans in collaboration and aligned with the Customer, Technical and Professional Services teammates • Develop and maintain an accurate opportunity pipeline according to CRM requirements • Provide leadership updates and forecasts supported by your CRM data • Manage and facilitate IDEXX relationships with customer/corporate headquarters and key Producer locations • Collaborate and deliver marketing/advertising/tradeshow and event promotion • Attend strategic regional marketing and training events • Participate in innovating intelligently to support the future development of IDEXX portfolio of technology and services.