• Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies. • AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines. • Analytical Skills: Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights. • Client-Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner. • Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships. • Tactical Execution: Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale. • Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices. • Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies. • Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies to life.