• Lead and deliver content strategy for digital experiences such as websites, intranets, knowledge bases, and commerce platforms. • Conduct content audits, gap analyses, and migration plans, defining content maps, taxonomies, and metadata frameworks. • Translate business requirements and user needs into effective, user-centered content strategies. • Partner closely with UX and visual design teams to create engaging, accessible, and scalable content experiences. • Collaborate with product owners, data teams, and business stakeholders to align on content approach, gain consensus, and deliver measurable results. • Use data and analytics to inform recommendations and guide continuous improvement. • Identify content types, attributes, and metadata to support structured and reusable content. • Develop author training, governance documentation, and other support materials. • Stay up to date on emerging tools and technologies in AI-assisted authoring and agentic experiences, including Microsoft Copilot and Copilot Studio.