• Act as the guardian and primary architect of the Suki brand voice. You will refine, expand, and enforce Tone of Voice (TOV) guidelines to ensure consistency across all touchpoints. • Partner with the Head of Creative and design counterparts to develop copy strategies that align with broader marketing goals. • Maintain and update the brand style guide, creating clear frameworks for how Suki speaks to different audiences. • Concept and write compelling copy for integrated 360° marketing campaigns, including taglines, manifestos, video scripts, and OOH (Out of Home) advertising. • Write clear, conversion-focused copy for the Suki website, landing pages, and product interfaces (UX writing), ensuring SEO best practices are met without sacrificing personality. • Develop engaging captions, scripts for short-form video, and asset copy for LinkedIn, YouTube and other platforms. • Write copy for paid ads (social and search) that drives clicks and conversions. • Collaborate closely with designers, product marketers, and social media managers to ensure visual and verbal elements work in harmony. • Translate complex product features into simple, human-centric benefits. • Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.