• Develop and execute a comprehensive field marketing events strategy aligned with the overall marketing goals and pipeline objectives. • Plan, organize, and manage all events, such as trade shows, conferences, roadshows, and customer events. Ensure all events are executed flawlessly, on time, and within budget. • Write clear, compelling copy for various marketing channels (email, social media, website, blogs) to promote events and engage target audiences. • Work closely with cross-functional teams, including sales, SDR's, product marketing, and customer success, to ensure event objectives align with broader company goals. • Negotiate contracts and manage relationships with external vendors, agencies, and event partners to ensure high-quality services and cost-effectiveness. • Oversee the budget for field marketing events, ensuring cost-effective allocation of resources and maximum ROI. • Analyze event performance data and provide insights to optimize future events. Develop post-event reports to assess effectiveness against KPIs and ROI. • Ensure consistent brand messaging and positioning across all events. Serve as a brand ambassador at key events, representing the company to external audiences. • Continuously explore and implement new event formats, technologies, and approaches to enhance the impact and efficiency of field marketing events. • Ensure all events comply with relevant regulations and standards and proactively manage risks associated with event planning and execution.