• Stay up-to-date with current market trends and audience preferences to create engaging social media content that resonates with followers. • Set social media marketing goals and develop strategies to achieve them. • Track ROI and prepare reports to analyze the effectiveness of social media campaigns. • Develop eye-catching content, edit and publish it regularly across various social media platforms. • Monitor SEO and web traffic to optimize content for search engines. • Collaborate with other teams in the organization, such as marketing, sales, and client service, to maintain brand consistency. • Interact with social media followers and promptly attend to their queries. • Monitor and respond to client and follower reviews on social media. • Manage the design of social media accounts, including layout, timeline, and profile picture. • Ensure that social media accounts convey the right messages and ideas in line with the organization's rules, regulations, and objectives. • Suggest and initiate the use of new features to create brand awareness. • Stay up-to-date with current market trends, technologies, and design tools.