• Develop design concepts and drawings. • Meet clients and colleagues to discuss design briefs. • Figure out the market needs, industry trends, and consumer preferences. • Understand technology, production methods, and materials. • Use drawings, 3-D models, and computer designs to express new ideas to the teams involved and clients. • Set deadlines and budgets. • Establish proper communication with designers to ensure the overall efficiency of the design phase. • Develop product mockups & prototypes. • Oversee the testing of the chosen design. • Produce fact-based reports. • Make modifications according to the feedback from colleagues & clients. • Oversee the testing of the final product to check whether it meets the market trends and user expectations. • Make presentations to potential clients to win new contracts.