• Lead and manage the Digital pod, setting priorities, maintaining quality, and driving performance. • Build and optimize a comprehensive measurement framework using GA4, GTM (client and server-side), and Looker Studio. • Oversee all B2B paid media operations, including Google Ads (keyword strategy, budget pacing) and LinkedIn Ads (advanced targeting, creative testing). • Drive our Conversion Rate Optimization (CRO) strategy through A/B testing, landing page optimization, and user experience analysis (using tools like Wix/WordPress, heatmaps). • Collaborate with Marketing Ops to optimize lead flow, scoring, and nurtures within Marketo/Salesforce. • Develop and present data-backed digital strategies for internal and client stakeholders, complete with hypotheses, budgets, and impact forecasts.