• Lead end-to-end management of complex marketing programs spanning brand, content, product, digital, lifecycle, and events. • Develop and manage integrated marketing plans and timelines in collaboration with campaign, creative, product marketing, and sales teams. • Work closely with the campaign operations manager to drive cross-functional alignment and ensure program objectives, deliverables, and KPIs are clear and achievable. • Establish and oversee project management frameworks, tools, and processes for marketing initiatives. • Serve as the central liaison between marketing teams, campaign operations, and brand / creative teams to ensure clear alignment of goals and deliverables. • Provide transparent reporting on project milestones, risks, and outcomes. • Anticipate bottlenecks, identify solutions, and balance competing priorities across teams. Proactively collaborate and problem-solve to remove barriers to success. • Facilitate effective communication across internal teams and external agency or vendor partners. • Support annual, quarterly, and critical program marketing planning cycles, ensuring alignment with corporate objectives. • Manage program budgets and resource allocations to optimize efficiency and impact. • Coordinate closely with campaign operations to implement and refine program performance tracking and post-campaign analysis.