• Define the vision for brand design at Metalab—elevating our brand practice to new levels of creative excellence. • Guide and mentor Brand Designers of all levels through all stages of the brand process—from insight to identity to expression. • Partner with clients at a strategic level, helping founders and executives articulate, evolve, and scale their brands for digital-first environments. • Oversee and refine brand systems that translate seamlessly into product experiences, marketing ecosystems, and motion design. • Ensure every brand engagement—internal or client-facing—embodies clarity, consistency, and purpose. • Drive the creative process for major brand initiatives, setting the tone for identity systems, storytelling frameworks, and brand guidelines. • Collaborate with Product Design leadership to ensure cohesive brand-to-product experiences. • Lead cross-disciplinary reviews, elevating critique culture and building team fluency in storytelling, systems thinking, and craft. • Push creative boundaries by integrating motion, 3D, and interaction design to create dynamic, immersive brand moments. • Partner closely with the Chief Design Officer and Partnerships team in new business pursuits—pitching visionary, brand-led design approaches. • Collaborate with Marketing to ensure Metalab’s own brand maintains the highest standard of craft and cohesion across all expressions. • Foster team culture rooted in openness, mentorship, and curiosity, ensuring Metalab remains a place where designers grow and thrive. • Build bridges across disciplines, connecting brand, product, and marketing to create holistic experiences.