• Lead a team of Salesforce developers and admins in designing, building, and optimizing solutions across Sales, Service, and Experience Clouds. • Provide technical direction and mentorship on Apex, Lightning Web Components (LWC), Flows, and integration patterns (REST/SOAP APIs). • Oversee code reviews, enforce best practices for reusability and maintainability, and manage technical debt. • Drive architectural standards, data model design, and compliance with Salesforce security and governor limits. • Manage and optimize deployments using Gearset or CI/CD pipelines. • Champion Agile/Scrum delivery, including sprint planning, backlog grooming, and velocity tracking. • Collaborate cross-functionally with Product, QA, DevOps, and Data teams to ensure timely, high-quality releases. • Partner with internal stakeholders and external vendors (e.g., CitiusTech, ODG) to align on business and technical priorities. • Oversee configuration, automation, and approval workflows including Territory Management, Process Builder, and Flow. • Ensure proper documentation, testing, and release management for all Salesforce enhancements. • Coach and develop Salesforce engineers and technical leads, fostering growth and accountability. • Serve as a bridge between technical teams and business stakeholders, translating complex requirements into clear solutions. • Drive continuous improvement in engineering standards, automation, and documentation. • Contribute to long-term architectural planning focused on scalability, performance, and user experience.