• Oversee the full TikTok Shop creator and content strategy by setting clear KPIs, guiding the outreach and affiliate team, and ensuring smooth day-to-day execution across creator communication, content output, and campaign delivery. • Build and manage relationships with top creators and partners while directing outreach, scripting, and performance feedback. • Lead the expansion of Javvy’s creator and affiliate ecosystem into a major revenue channel. • Own all TikTok Shop listings, pricing, and promotional strategy. • Optimize and test product titles, imagery, bundles, and offers to maximize conversion rate and AOV. • Manage FBT inventory balances, fulfillment accuracy, and shipping performance. • Monitor account health, resolve violations, ensure compliance, and stay ahead of new platform features, creator tools, and policy updates to maintain competitive advantage. • Track daily GMV, AOV, and conversion metrics across creators, listings, and campaigns. • Run structured tests on listings, thumbnails, and offers to identify top-performing variables and growth levers. • Deliver clear, actionable weekly reports and insights to leadership. • Use data to refine strategy and double down on what’s working.