• Analyze the global education market to identify target segments in support of a Go to Market (GTM) strategy. • Craft core product positioning and messaging that resonates with the market and key buyer and user personas. • Partner with Corporate Marketing to drive and uplevel company and product messaging reflecting the value this new offering brings to the portfolio. • Partner with Product Management to position, price, and launch the new product aligned with market dynamics and customer needs. • Design and deliver training & resources that empower Turnitin’s global Sales team to speak to how the product solves customer problems brought about by the emergence and use of generative AI writing tools. • Lead the development of compelling assets that communicate the product's unique value and support lead generation and customer retention efforts. • Serve as an advocate for our customers’ needs and partner with Product Management to ensure that solutions effectively deliver value. • Collaborate with the Digital Demand and Customer Success teams to communicate key product upsell and update messages to Turnitin's customers. • Partner with Global Marketing to understand regional markets and localize Turnitin’s value propositions accordingly. • Lead strategic projects including a major GTM launch, and effectively manage stakeholder alignment and deliverables to meet goals and deadlines. • Surface organizational blockers to introducing the new product to market and propose solutions. • Present GTM launch strategy, messaging, key success factors and risks to an internal leadership audience.