• Track and report on marketing campaign performance metrics across channels • Support event planning and execution, including trade shows, webinars, and product launches • Assist with the creation and execution of digital marketing campaigns • Manage and coordinate the online EarthOptics promotional and literature sites • Manage social media accounts and content scheduling • Coordinate with Sales and Product teams to ensure messaging alignment across campaigns • Support email marketing efforts, including list management, campaign execution, and performance tracking • Maintain brand consistency across all marketing materials and channels • Assist with vendor coordination (agencies, designers, and event partners) as needed • Contribute to content calendars and help manage project timelines