• Lead the development and execution of content and recruitment strategies across digital and print channels (email, SMS, web, social media, video, print). • Ensure campaigns align with organizational brand and are accessible, culturally responsive, and audience-centered. • Collaborate with key staff across the organization to strengthen QuestBridge’s outcomes and drive team’s efforts to innovate on current programs and processes to drive efficiency and ensure scalability. • Foster a collaborative, accountable, and growth-oriented team environment. • Oversee strategy, coordination, and execution of general resources (e.g., outreach toolkits, resource libraries). • Become an expert in the team’s project management tools, and create efficient, streamlined systems to optimize workflows. • Collaborate with data and systems related teams on program analysis and systems development. • Gather and review feedback from various sources, and use tracking and analytics to measure the impact of efforts. • Contribute to creation, planning, and execution of new initiatives. • Provide mentorship, guidance, and feedback to Program Associates on team (with possibility of management role). • Stay current with trends in education, recruitment, and marketing to innovate outreach approaches. • Plan, travel to, and execute small and large-scale meetings, events, and initiatives, both virtually and in-person. • Read and evaluate student applications for National College Match, College Prep Scholars Program, and other opportunities. • Perform other administrative and miscellaneous tasks as needed.