• Manage and enhance HubSpot CRM including automation workflows, system integrations, lead scoring models, audience segmentation, and reporting dashboards (HubSpot's native landing page builder will be the primary tool) • Maintain database quality and ensure compliance with email deliverability protocols and consent regulations (SPF/DKIM/DMARC, double opt-in requirements) • Build and maintain performance dashboards and recurring reports to monitor critical metrics including MQL-to-SQL conversion rates, demo sign-ups, and campaign effectiveness • Evaluate marketing performance across digital properties and channels using Google Analytics (GA4), Microsoft Clarity, SEMrush, and HubSpot analytics • Monitor HubSpot platform updates and deploy new capabilities as appropriate • Execute campaign operations including email marketing programs, landing page development, webinar coordination, and lead capture form management • Contribute to demand generation strategies through paid advertising, automated nurture sequences, and event marketing • Develop foundational marketing content such as automated email copy and landing page messaging to support campaign execution (content creation only, no design work) • Lead on-page SEO initiatives and perform basic technical SEO audits to boost search visibility, including keyword strategy and content optimization • Deploy optimization tactics for AI-powered search platforms (Bing, Copilot, Google, ChatGPT, and emerging tools) • Generate actionable insights from Google Analytics and SEMrush data • Manage social media content scheduling, publication, engagement monitoring, and performance optimization • Launch and oversee paid advertising campaigns across LinkedIn, Google Ads, and Reddit • Drive the integration of AI-powered marketing solutions by researching, implementing, and managing tools for content development, analytics, and process automation