• Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement • Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video • Ownership of channel budgets and resource allocation • Measure and report paid campaign performance against key results areas (KRAs) • Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions • Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns • Partner with agency partners as necessary to complete paid campaign tasks • Review and recommend new paid advertising technologies and platforms • Brainstorm new and creative paid digital marketing growth ideas • Contribute to the development of team members both individually and collectively and provide mentorship and guidance