• Lead day-to-day management of BiOptimizers’ social media channels (Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube) • Build and manage strategic content calendars aligned with brand priorities, product launches, campaigns, and cultural moments • Write or collaborate on platform-native social copy that reflects BiOptimizers’ tone of voice — educational, credible, and human • Partner with designers, video editors, and freelance creators to brief, review, and refine content that performs • Support cross-functional initiatives — including product launches, influencer campaigns, and retail activations — ensuring consistent storytelling across channels • Collaborate with the Content Creator to ideate and produce trend-based and evergreen content, rooted in performance optimization, biohacking, and functional wellness • Stay on top of platform trends, tools, and emerging best practices — proactively identifying new opportunities for growth and engagement • Track and analyze channel and content performance, surfacing insights that guide creative direction and inform future strategy • Develop and present monthly and quarterly performance reports summarizing key learnings, metrics, and growth opportunities • Oversee scheduling, posting, and coordination with the Community Manager to maintain an active, engaging, and responsive presence • Test new formats, features, and tools across platforms to continuously optimize our organic strategy