• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue • Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI • Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience • Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic • Implement a robust experimentation framework for A/B testing and new channel evaluation • Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals • Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact • Manage agency and vendor relationships to ensure alignment and quality • Build, mentor, and grow a high-performing team • Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement