• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients. • Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments. • Mentoring a pod of Coordinators, Associate Managers, and/or Managers • Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc. • Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns. • Working with direct response advertising strategies to drive sales revenue and/or qualified leads. • Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs. • Creating and implementing campaign A/B test experiments to identify optimal campaign settings • Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals. • Analyzing paid search campaign results and adjust strategy and budgets accordingly. • Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls. • Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency • Incorporating LLM based practices to accomplish account needs